Social media management — Build, Manage & Grow

What you’ll learn

• Understand the role of social media in modern marketing
• Define social media goals and strategies
• Identify and understand target audiences
• Choose the right platforms for a brand
• Build a strong social media presence
• Create content strategies and content calendars
• Write engaging captions and social copy
• Create visual and short-form video content
• Understand platform algorithms and trends
• Manage communities and engage with audiences
• Handle comments, messages, and customer interactions
• Build a consistent brand voice
• Use social media management tools
• Analyze social media metrics and performance
• Create and optimize social media campaigns
• Work with influencers and creators
• Handle negative feedback and online reputation
• Use AI tools to improve social media workflows
• Build a complete social media strategy

1. 01Module 1 — Welcome to Social Media Management

   Discover what professional social media management involves and understand how social platforms can support brand awareness, engagement, leads, sales, and customer relationships.

2. 02Module 2 — Know Your Audience

   Learn how to identify target audiences, understand their interests and behaviors, create audience personas, and develop content that speaks directly to them.

3. 03Module 3 — Build Your Social Media Strategy

   Learn how to turn business objectives into a clear social media strategy with defined goals, platforms, audiences, content pillars, and KPIs.

4. 04Module 4 — Choosing the Right Platforms

   Explore the characteristics of major social platforms and learn how to determine which ones are most appropriate for different brands and audiences.

5. 05Module 5 — Content Strategy & Planning

   Learn how to develop content pillars, plan campaigns, create content calendars, and maintain a consistent publishing schedule.

6. 06Module 6 — Creating Content That Connects

   Discover how to create compelling captions, visuals, carousels, stories, reels, short-form videos, and other formats designed to capture attention and encourage engagement.

7. 07Module 7 — The Algorithm Game

   Understand the major factors that influence content distribution and learn how to improve reach, engagement, retention, and consistency without relying solely on trends.

8. 08Module 8 — Community Management

   Learn how to manage comments, messages, mentions, and conversations while building an engaged community around a brand.

9. 09Module 9 — Brand Voice & Online Reputation

   Develop a recognizable tone of voice and learn how to maintain brand consistency while handling criticism, negative comments, complaints, and sensitive situations.

10. 10Module 10 — Social Media Tools & Workflow

    Learn how professional social media managers organize content, schedule posts, collaborate with teams, manage multiple accounts, and streamline daily workflows.

11. 11Module 11 — Analytics & Performance

    Learn how to interpret reach, impressions, engagement, followers, watch time, clicks, conversions, and other key metrics to understand what is actually working.

12. 12Module 12 — Social Media Campaigns

    Plan and execute structured campaigns designed around specific objectives such as awareness, engagement, lead generation, product launches, or sales.

13. 13Module 13 — Influencers & Collaborations

    Learn how to identify suitable creators, evaluate partnerships, structure collaborations, and measure the results of influencer campaigns.

14. 14Module 14 — AI for Social Media

    Discover how AI can support content ideation, research, writing, visual creation, content repurposing, scheduling, and performance analysis while maintaining an authentic brand voice.

15. 15Module 15 — Final Project: Manage a Brand

    Put everything together by developing a complete social media strategy for a real or fictional brand, including audience research, platform selection, content pillars, calendar, posts, campaign ideas, and performance KPIs.