GrowthLab — Master Digital Marketing
Learn how to attract the right audience, build a strong digital presence, and turn attention into measurable business results. This hands-on Digital Marketing Bootcamp takes you through the complete marketing journey—from understanding your audience and creating compelling content to mastering social media, SEO, paid advertising, email marketing, analytics, and conversion optimization. Through practical campaigns and real-world projects, you’ll learn how to build, launch, measure, and improve digital marketing strategies.
- LevelIntermediate
- Duration14 weeks
- Per week6 hours
- FormatOn campus or online
- CertificateIncluded
- Price100,000 DZD
What you’ll learn
- Understand the fundamentals of digital marketing
- Define target audiences and customer personas
- Develop a digital marketing strategy
- Build a strong brand and online presence
- Create effective content strategies
- Master social media marketing
- Understand SEO and search engine visibility
- Create and optimize paid advertising campaigns
- Learn the fundamentals of Google Ads and social media advertising
- Build email marketing campaigns
- Understand landing pages and conversion funnels
- Use analytics to measure marketing performance
- Track KPIs and campaign ROI
- Conduct competitor and market research
- Use AI tools to improve marketing workflows
- Optimize campaigns based on data
- Build and present a complete digital marketing campaign
Program
Discover the digital marketing ecosystem and understand how businesses use different online channels to attract, engage, convert, and retain customers.
Learn how to identify target audiences, understand customer needs, create buyer personas, and research competitors and markets.
Learn how to turn business objectives into a practical marketing strategy with clear goals, channels, audiences, budgets, and KPIs.
Discover how to build a consistent digital identity and create an online presence that communicates a clear value proposition.
Learn how to develop a content strategy and create content adapted to different platforms, audiences, and stages of the customer journey.
Explore the major social platforms and learn how to plan content, build communities, engage audiences, and measure social media performance.
Learn how search engines work and discover the fundamentals of keyword research, on-page SEO, technical SEO, content optimization, and link building.
Understand the fundamentals of digital advertising and learn how to create, target, launch, and optimize paid campaigns across search and social platforms.
Learn how to turn traffic into leads and customers by designing effective landing pages, calls to action, and conversion funnels.
Learn how to build email lists, create campaigns, segment audiences, write effective emails, and use automation to nurture prospects and customers.
Learn how to measure what matters. Explore analytics, KPIs, conversion rates, customer acquisition costs, ROI, and campaign performance.
Discover how marketers use data and experimentation to improve campaigns. Learn the fundamentals of A/B testing, audience optimization, and conversion rate optimization.
Learn how AI can support research, content creation, campaign ideation, audience analysis, personalization, and marketing automation while maintaining human oversight.
Bring everything together by creating a complete digital marketing campaign—from audience research and strategy to content, advertising, conversion, analytics, and optimization.
Who it’s for
- This bootcamp is designed for aspiring digital marketers, entrepreneurs, business owners, students, content creators, social media managers, sales professionals, and career changers who want practical skills they can apply immediately.
Prerequisites
- No previous digital marketing experience required
- Basic computer literacy
- Familiarity with social media and the Internet
- A computer with Internet access
- Curiosity and willingness to experiment
- Basic communication and writing skills
Certification
Meta - digital marketing associate
Awarded when you complete the program and its final project. Add it to your CV and LinkedIn to show employers what you can do.