E-Commerce Track — Build, Launch & Grow Online Stores
The E-Commerce Track is a practical, end-to-end program designed to teach learners how to build, launch, manage, and grow a successful online business. From choosing the right products and setting up an online store to payments, customer experience, digital marketing, analytics, and scaling, learners will gain the skills needed to turn an idea into a real e-commerce operation.
- LevelBeginner
- Duration8 weeks
- Per week6 hours
- FormatOn campus or online
- Price39,000 DZD
What you’ll learn
- Understand the e-commerce ecosystem and different online business models
- Find profitable products and validate business ideas
- Research markets, competitors, and target customers
- Build and customize an online store
- Create compelling product pages and offers
- Set up payments, shipping, taxes, and essential store operations
- Understand e-commerce branding and customer experience
- Drive traffic through SEO, social media, content, and paid advertising
- Use email and marketing automation to increase sales
- Track store performance using analytics and key metrics
- Improve conversion rates and customer retention
- Manage orders, inventory, returns, and customer support
- Use AI to improve e-commerce research, content, marketing, and operations
- Build strategies for launching and scaling an online store
Program
Understand how modern e-commerce works, from online storefronts and marketplaces to payments, logistics, marketing, and customer service.
Explore different models such as online retail, dropshipping, subscriptions, marketplaces, digital products, print-on-demand, and direct-to-consumer businesses.
Learn how to discover product opportunities, evaluate demand, identify customer problems, and avoid products with weak commercial potential.
Analyze competitors, pricing, positioning, customer reviews, and market trends to understand where your business can stand out.
Build your brand foundation, including your target audience, positioning, value proposition, brand identity, and customer experience.
Learn how to structure and create an e-commerce website, organize categories, add products, configure navigation, and create a professional shopping experience.
Create compelling product titles, descriptions, images, specifications, offers, reviews, and calls-to-action designed to help customers make purchasing decisions.
Understand pricing strategies, profit margins, discounts, payment methods, checkout optimization, and the fundamentals of secure online transactions.
Learn how to manage stock, suppliers, shipping options, delivery expectations, returns, and order fulfillment.
Discover how search engines help customers find your products and learn the fundamentals of product keywords, on-page SEO, category pages, and technical optimization.
Use social platforms to build awareness, showcase products, create engaging content, and generate sales.
Learn the fundamentals of paid advertising, campaign objectives, audiences, creatives, budgets, retargeting, and measuring advertising performance.
Build content that attracts potential customers and use email marketing for promotions, abandoned-cart recovery, customer retention, and repeat purchases.
Learn how to improve product pages, offers, trust signals, checkout flows, and the overall customer journey to turn more visitors into customers.
Track important metrics such as traffic, conversion rate, average order value, customer acquisition cost, revenue, and customer lifetime value.
Learn how to build trust, provide effective customer support, collect feedback, encourage repeat purchases, and develop customer loyalty.
Bring everything together and prepare a complete store for launch, including products, branding, payments, fulfillment, marketing, and analytics.
Explore strategies for growing an online business through better marketing, new products, automation, customer retention, partnerships, and expansion into new markets.
Put your knowledge into practice by developing a complete e-commerce business concept, including product selection, branding, store structure, marketing strategy, customer journey, and launch plan.
Who it’s for
- Designed for aspiring entrepreneurs, small business owners, students, freelancers, marketers, creators, and professionals who want to understand how to build and operate an online business. It is suitable for complete beginners as well as people who already have a product or business and want to move into e-commerce.
Prerequisites
- Basic computer and internet skills
- Ability to navigate websites and online platforms
- Basic understanding of social media is helpful
- No previous e-commerce experience required
- No programming knowledge required
- A computer with a reliable internet connection
- Willingness to research, experiment, and build